Aside Posted on
So it all started and typically ended on the same date, but let’s start with the first thing first.
Let me tell you that I’m the least brand conscious person ever on the face of Earth and I guess the fright and challenge for the most advertising companies out there, because its people like us, I am not sure we are the majority or minority yet, who remain unaffected and almost aloof from all those advertisements and marketing campaigns to woo the hearts of the target market.
Well, this one day (fateful or not) I went shopping( a big pain for me really as I don’t like shopping much) with my mom. Now my mom and I like almost opposite prints and clothes and I have to thus convince my mom, sometimes subtly and other wise not so subtly (My tactic is to keep silent and not respond and act as if I am extremely down, which works often) to buy a dress.
I don’t know what came over me, but there was this sharp effervescent zing inside me, and I just knew that I had to get this dress immediately. It felt like the balance of this whole universe dependent upon me buying and wearing this dress and that nothing would ever be the same or make sense if I couldn’t buy the dress. I felt this huge pressure inside me, and thus I had no other option but to ask my mom to let me buy it.
The price was a little ridiculous for just a long shirt( albeit a very artistic one at that) and my mom just said “NO”. The pressure was mounting and I could already visualize myself wearing the dress, the cheering from a hypothetical crowd, the runways I would walk on with this dress and how everything will be perfect and how beautiful the dress would make me look. Well, my mom was very adamant that she would never give me the money for this dress and thus I had to ask her to let me buy the dress with my own savings (JUST IMAGINE!!!!) I was lucky that my dad was there with us and he usually humor all my little whims and he let me have the dress.
But imagine my horror, when I at last wore the dress, the charm was GONE! I felt a heavy weight on my heart, and I wonder what made me buy the dress in the first place. How could I have been so ridiculous to buy such an expensive dress. It looked extremely unflattering and stupid on me. The magic that had spell bounded and mesmerized me, was gone, taking with it my hypothetical assumptions of fame as well as a portion of my much protected savings!!!
Has this ever happened to you? That short lived feeling of infatuation that makes one breathless, both when it comes and goes so swiftly.